The first step in all marketing planning is to position market. In the entire marketing program, it can be divided into four major sections: First. In this case, it is a comprehensive child soft play area, including children soft play equipment, VR simulator, and arcade game machines. This case has its referential value for operators who have the business bottleneck, or for those who want to open children playground. What makes a “mess” come back to life? Nothing more than “marketing strategy” powerful.
It is worth learning for every soft play area.
How does this miracle happen? This is the case we are going to share today: Despite poor marketing conditions, operators achieve significant profitability in just three months. On the verge of shutting down, then it realizes single month revenue $60,000. Operating conditions are not ideal when the business is ceased, operators even posted “renovation rectification” message, resulting in the members going to the new venue to redeem. The store location is also far from the passenger flow in the commercial area. The venue is located in a relatively backward commercial area. In the first half of 2017, unable to make a profit, a soft play center in Hebei province finally closed. This is a real case that one soft play area had arisen from the dead!
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